England's Medieval Festival - Participants Info - Festival Advertising

A spectacular summer visitor attraction

A unique partnership opportunity offering significant marketing benefits

Three full days to promote your company's products/service to a captive audience of 30,000 consumers
Summer-long brand exposure through £150,000 pre-event advertising campaign
Database building through access to rapidly expanding historical events market

One of the South East's most successful summer outdoor events

30,000 visitors; 2,000-plus participants
16th year in production with spectacular growth since 1993
Expert organisation and event logistic by MGEL
Loyal event following (re-enactors and public)
Increasing overseas interest from Groups and Visitors
Classic 'entertainment' formula
High level of media interest

Top family entertainment value but true to Medieval life

Magical setting at the heart of 1066 country with authentic Medieval encampments
Castle seige and Medieval Battle with full cannon support
Mounted Skill at Arms Tournament
Europe's finest bowmen
Falconry
Kid's Kingdom

More Entertainment value!

Strolling minstrels, puppet shows and jesters
Spectaculer Grand Parade twice daily
Over 200 craftsmen and merchants
Two huge taverns, hog roasts and period beverages

A winning formula with growth founded on:

Meticulous authenticity, colour and pageantry
Listening to both participants and public
Seen by re-enactors as THE event to be at
Ideal location with exceptional infrastructure
Real value for money for family day out
Commitment to heavyweight marketing
Timing: peak tourist season

Pre-event marketing ~ a high profile summer-long campaign including:

170,000 full colour leaflets distributed throughout Europe
Direct mail to 5,000 regular visitors and 30,000 demographically selected families
Editorial campaign (regional, national)
Publicity through tourist offices
Heavyweight radio (Capital Gold, Southern, Sovereign, Spirit, Mercury)

More Event marketing

1-million discount coupons via media/direct mail
3,500 event posters/street banners (June, July, August)
5,000 programmes sold in advance; 30,000 distributed at Herstmonceux and other historical attractions
24-hour interactive information hotline
Over 200 Festival specific domain name addresses lead to Festival web site

Sponsorship options ~ MGEL committed to tailoring each package to maximise sales and promotional benefits in 3 categories:

Presenting/title sponsor

Associate sponsor

Category sponsors

Categories of sponsorship and packages can be adapted according to a sponsor's strategic requirement. The money raised through sponsorship will be used to increase the level of awareness of the Festival throughout the United Kingdom and Europe. This will take the Festival to an even higher level, allowing increased promotional activity for our sponsors.

Why Sponsor this Festival?